by Ellen Di Resta | Feb 28, 2022 | Design, Innovation, Insight, Tacit Knowledge
The difference in responses when people are asked for their preference as opposed to being asked to select for a specific goal is what matters when we design products and services. Every product or service is evoking a perception that is based on how it looks, how it is accessed, purchased, marketed, etc.
by Ellen Di Resta | Dec 11, 2019 | Consumer Experience, Design, Innovation, Organizational Behavior, Uncategorized
David Schriber recently wrote a touching reflection on his career at Burton Snowboards, and his relationship with Jake Burton Carpenter. I never met Jake personally, but he had a profound influence on how I approach my work, which in turn continues to indirectly...
by | Apr 28, 2015 | Consumer Experience, Design, Innovation
In my last post I discussed the difference between an insight and an observation, how each required different work, and led to different results. Now I’ll use my journey as a mobile phone consumer over the last several years as an example. Way back in the early...
by | Dec 8, 2014 | Consumer Experience, Design
The Value of Humanities in Technology In my last post I talked about how my job waiting tables at a TGI Fridays enabled me to hone the problem finding skills that are more directly relevant to my career than any of the real jobs Ive had. In similar fashion, the...
by | Nov 3, 2014 | Design, Innovation
Its easy to take the given data at face value and the face value is readily available to everyone, competitors and collaborators alike. If we have the discipline to examine the nuances of why the data is what it is, then we can go in directions our competitors may never think of, and thats where we can create our unique value.
by | Sep 8, 2014 | Design, Innovation
Source: Slide deck on Design Thinking1 Design Thinking The Term as Prototype Design Thinking is a term most often used to describe the work done by companies such as IDEO, Continuum, and most other design firms. According to Jess McMullen, it was coined in 1987 by...
